Serendipity: Matt, Martha and Match.com
May 6, 2013 § Leave a comment
ser·en·dip·i·ty: [ser-uhn-dip-i-tee] noun
The faculty of making fortunate discoveries by accident.
Less than two weeks ago, Martha Stewart made headlines when, asked about her love life by Matt Lauer during an interview for the “Today Show,” she admitted that she was indeed looking for love and had gone as far as starting to build a profile on the online dating site Match.com in order to find it. Wow. Even Matt seemed stunned. This was great television.
They could have let it go at that, a moment of good television – the utter surprise that the queen of perfection would actually think about using the tools of the common man to meet a man. But they didn’t. The parties involved (or their PR folks) recognized the serendipitous moment and jumped on it. And for good reason.
In case you’ve missed the recent news about Matt, Martha and Match: Matt’s image has taken more than a bit of a beating of late for his part in the demise of co-host Ann Curry (see The New York Times and the New York Post); Martha has been back in court while Macy’s and JCPenney duke it out in court over her who has the right to sell her housewares brand and, more importantly, has a new book, “Living the Good Long Life,” that she’s promoting ; and Match.com had its own bad press to deal with earlier this year, when a Las Vegas women filed suit after a men whom she allegedly met on Match.com attacked her.
Fast forward. On April 29th, Martha was on the “Today Show” set, along with Matt and Match, Inc. chief executive officer Sam Yagan, discussing how to best utilize the dating site in order for Martha to find a suitable match. Today, Martha appeared once again, having combed through the 1,000 responses she received to her Match.com profile, she came armed with the profiles of five interested men in whom she also had interest and made a verbal commitment to Matt that she would message two of these in order to meet up for coffee. More good television.
Matt appears to have genuine affection for Martha and seems to be relishing his “wingman” role in her quest to find love. Martha, and her book, remain in the news; even New York Magazine included the event on it’s approval matrix (just a tad lowbrow, but definitely brilliant). And during an appearance on “Ellen,” Matt discussed Martha and Match, and mentioned that he’d heard that Match.com’s new registrations were up about 30%, many of those new daters being women, of all ages.
Win – Win – Win.
The lesson? When you experience a serendipitous event (read: luck), it’s what you do with it that matters.